Our Mission Directs Our Process
Strategic Product Development
The success of strategic product innovation depends on the establishment of a creative environment in which innovation and new approaches to products, categories and opportunities are fostered and valued. At NutraGenetics, product innovation is considered on a continuum, not as an “in & out” exercise.
Great stories are critical in the market, at NutraGenetics, we understand how to build natural products within a formula for success. We use scientific and clinical research along with compelling consumer benefits to create a story that answers the consumer question, “Why should I take this product?”
"Product innovation is a process, not an event."
Dr. Andrew Myers
Compelling clinical research findings can drive both intellectual property and storyline development as well as differentiation from competitive products in the market. NutraGenetics can assist you in the design and development of research programs intended to confirm benefits and support your product’s consumer platform and storyline.
Turnkey Product Solutions
Need more than just a formulation or storyline? The NutraGenetics team can provide you with turnkey product solutions whether you need a nutritional supplement or a functional food or beverage. We have years of experience in developing, sourcing and manufacturing coordination that can take you from an idea to a finished product ready for the marketplace.
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