Our Vision
A Partner for Innovation
NutraGenetics is a small company that is playing a big role in shaping the future of new product development in the nutritional product industry. Based in Redondo Beach, CA, NutraGenetics creates partnerships for nutritional product development with large players in the supplement, sports nutrition, personal care, consumer products, and retail industries. The innovative branded and proprietary private-label products created by NutraGenetics reflect the company’s scientific pedigree, helping to satisfy consumers’ growing demand for safe, effective, and proven nutritional products.
Nitric Oxide—an Emerging Trend
NutraGenetics initial focus has been on the rapidly growing category of Nitric Oxide, with product applications for cardiovascular health athletic performance, weight loss, and sexual enhancement. Dr. Ignarro is the recognized leader in the Nitric Oxide field, making several of the key discoveries to establish the role of this remarkable molecule in improving blood flow. His work included the discovery of Nitric Oxide’s role in erectile function, which led directly to the development of the blockbuster drug Viagra. He was awarded the Nobel Prize in Medicine in 1998 for his contributions to Nitric Oxide research.
A Broad View of Product Development
NutraGenetics capacities extend well beyond Nitric Oxide. Dr. Ignarros’s global network of research colleagues is an ongoing source of breakthrough discoveries in all areas of nutrition, providing NutraGenetics a steady flow of promising opportunities for product commercialization. NutraGenetics has a strong staff of developers led by naturopathic physician Dr. Andrew Myers, who has nearly 20 years of experience translating scientific knowledge into finished nutritional products.
NutraGenetics CEO Dave Brubaker is continuing his tradition as a pioneer in the nutritional products industry by creating compelling marketing platforms and opening up channels of distribution for the company’s products. NutraGenetics range of services include formula development, supply chain management, materials sourcing, cost of good reduction, and marketing strategy. Products span the entire range of ingestibles, including its area of expertise to help partners bring to market high quality scientifically proven products at reasonable prices.
A Focus on the Consumer
Consumers have spoken—the future of the nutritional products industry lies at the crossroads of science and marketing. NutraGenetics combines the best of both these worlds to help its partners achieve and maintain dominate positions in the industry.
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